If you are running your own business in a city or even a considerably big town and not using social media you are probably losing on something.
Invention of social media has changed the way of marketing. In fact, without including digital it is almost impossible to complete your marketing plan. For some brands marketing could mean just DIGITAL MEDIA.
Here are few reasons why you should seriously think about digital marketing if you are selling any product or services.
LOOK AT IT AS AN INVESTMENT THAT WILL BUILD TRUST FOR YOU
The other day I was talking to a new client and he mentioned that the first thing people ask me these days is, “What is your website address?”. In this age of electronic communication and the increasing use of internet on smartphones your customers expect you to be online as a business owner. These days you can hear stories of refusing contracts with new vendors/service provider because they don’t have good online presence. So, if you want to be on a good list of your prospective clients go for a website.
BRAND AWARENESS AND ACCESSIBILITY
When you have a website and you are using social media your profile is up and accessible 24x7 every day of the week, yes even when you are on a day-off, on a picnic or sleeping. With the help online profile, you have better chance of creating strong brand awareness about your business easily and in a smarter, faster and much more effectively than conventional means.
Customer centricity as the single most important thing in today’s business world. One who can connect and serve his customers in on time and efficiently wins the race. Digital media gives you an advantage to stay connected with your customers and share information quicker than any other tool of marketing.
TAKE CONTROL WITH ANALYTICS
With the help of advanced tools available on digital platforms it is now possible to run targeted campaigns even to the smallest details like geography, age, gender and personal interests of the user. As against the conventional media you can now measure and analyse you reach and spend and take corrective measures. In print media or radio/TV there is very little to no help available when it comes to measuring the impact of your campaign, not so with digital.
LASTLY, IT’S NOT EXPENSIVE; IF YOU DON’T KNOW.
I often meet people who tell me that getting a website is an expensive affair for them and they do not want to block their big chunk of money on it. They get surprised when I tell them you may be spending more money on flyers than you would spend on the website. Contrary to common belief digital marketing is not more expensive than conventional marketing. In fact, if you use digital wisely you can get more accurate results than the conventional ways.